Nike

When Nike co-founder Bill Bowerman made this observation many years ago, he was defining how he viewed the endless possibilities for human potential in sports. He set the tone and direction for a young firm created in 1972, called Nike, and today those same words inspire a new generation of Nike employees. Our mission is to carry on his legacy of innovative thinking, whether to evolve products that aid athletes of every stage of ability gain their potential, or to create business opportunities that set Nike apart from the competition and supply value for our shareholders.