Kelly Blue Book

In 1918, a young man named Les Kelley parked three Model T Fords in an open lot, put $450 in the till and began the Kelley Kar Company. It was to become the biggest dealership in the world and, along the way, spawn a need for placing values on used and even new cars, known as Blue Book values. Here is the story of how it all happened. 1914 was an interesting year. A 19-year-old named Babe Ruth pitched his 1st game in the majors as a Baltimore Oriole. And Les Kelley, the son of a preacher from Arkansas, made his way to California at the age of 17.