Jmr-South Towne Mall

The idea for Shade Clothing came to Chelsea Rippy of American Fork, UT, after one of many frustrating shopping trips. As had happened so many times before, she spent hours scouring clothing racks searching for items that were stylish without being too revealing. Fed up with her unsuccessful attempts to find hip, modest clothing, Chelsea decided to take matters into her own hands. She spent one year designing and developing a line of stylish, essential undershirts with the aim of giving women exactly what they need to dress modestly, comfortably and fashionably.